What does it mean to be “Commercial”?

Over the course of my consulting career, I have met many sales and buying managers who possessed some very good technical skills, however what they lacked was a more rounded view of business, and this often held them back from realising their full potential. I call...

“Beyond the numbers: How the human element in negotiation can make or break the deal” – People don’t do business with companies, but with people. The human factor in business and the importance of EQ

Background 2014 almost saw the merger which would have created the biggest advertising group in the world, between advertising giants Omnicom and Publicis. The merger was unveiled in July 2013 with a champagne toast and warm embraces by the two chairmen on Publicis’s...